1 - Finding Your Brand's Focus

When trying to get started with any project online, you must first focus your brand!
That means asking yourself:
What is it you have to offer, and who are the people you're going to offer this to?
Having a clear direction is essential to create content, attract the right audience, and ultimately make money online.

Choosing a Niche VS Being Your Own Brand:

When establishing your online presence, you have two primary options- choosing a specific niche or branding yourself as a whole. Here’s how they compare:

Choosing a Niche: a specific area of interest or expertise that allows you to focus deeply on a particular topic or audience. No matter how small your niche is- there's always enough to say about it!

Examples: fitness for new moms, budget travel, sustainable fashion, or coding for beginners.

Pros:
Easier to establish yourself as an authority.
Attracts a highly targeted audience.
Content creation is faster because you have a well-defined subject.

Cons:
Limits you to a single topic.
Risk of burnout if you lose interest in the niche.

Being Your Own Brand: Instead of focusing on one niche, you present yourself as the brand—your personality, experiences, and lifestyle become the focus.

Examples: Lifestyle bloggers, vloggers documenting their journey, or entrepreneurs sharing insights across multiple fields.

Pros:
Flexibility to talk about various topics.
Allows authenticity and personal connection with your audience.
Great for multi-passionate individuals.

Cons:
Harder to attract a specific audience initially.
Requires more effort to build trust and establish expertise.

How to Decide?

Think about your passions and goals. Are you passionate about a specific topic that you could see yourself dedicating time to for years? Or do you want to share a diverse range of interests and build a community around your unique perspective?

Watch on Youtube

Use this space to introduce yourself or your business to site visitors. Share who you are, what you do, and the purpose of this website. Feel free to include your background, experiences, and any unique aspects that set your business apart. Highlight your mission, values, and the benefits your customers can expect.