
3 - Exploring Your REACH Options
OK, you got your audience and brand focus, and you've taken stock... Now, before we get to how to make money from your brand- first you must figure out how you plan on reaching your audience- in what platforms, and through what type of content.
Your YES VS NO VS not yet
I want to be in front of a camera
I want to share personal stories
OR - I never want to be sponsored
I never want to show my face
Most people look at reach as in Platforms- Instagram, youtube, Pinterest, blog.. But I look at this through the action or the "what you need to do" in order to share and rewach:
Reach with text
Reach with images
Reach with short videos- no face
Reach with user generated videos - short
Reach with long videos - no face
Reach with user generated long videos
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