3 - Exploring Your REACH Options

OK, you got your audience and brand focus, and you've taken stock... Now, before we get to how to make money from your brand- first you must figure out how you plan on reaching your audience- in what platforms, and through what type of content.

Your YES VS NO VS not yet
I want to be in front of a camera
I want to share personal stories

OR - I never want to be sponsored
I never want to show my face

Most people look at reach as in Platforms- Instagram, youtube, Pinterest, blog.. But I look at this through the action or the "what you need to do" in order to share and rewach:

Reach with text

Reach with images

Reach with short videos- no face

Reach with user generated videos - short

Reach with long videos - no face

Reach with user generated long videos